TEDDY RUXPIN
Teddy Ruxpin — a storytelling, animatronic, bear-like creature known as an “illiop” — is one of history’s most successful toy lines as well as the world’s first animated talking toy. Created by Ken Forsse, a former Disney Imagineer, developed and launched by Alchemy II in 1985, Teddy Ruxpin has sold over 8 million units worldwide. Teddy’s success spurred the beloved animated television series The Adventures of Teddy Ruxpin, as well as more than 60 books, interactive games, and other products, combining to earn more than $7 billion. Teddy Ruxpin was named one of TIME Magazine’s 100 Greatest Toys of All-Time and remains a timeless brand, ripe for reintroduction to multiple generations of new and existing fans.